In numerous discussions with stakeholders along the entire value chain and in presentations, it became clear that the industry and businesses are at a point where strategic decisions for the coming years are essential.

Topics such as market development, cost structures, business succession, investment pressure, new requirements from urban development, climate and health policy, and changing expectations from retailers and customers are increasingly shaping the discussions. At the same time, the opportunities and potential of horticulture are well known. It is a producer, designer and systemically important partner for green transformation and part of important infrastructure.

In this environment, clarity about one's own position in the horticultural business is needed: What are the strengths of the business? What services will be in demand in the future?

How do I gather information in the value chain? Which investments are necessary – and which are not?

Every year, IPM is an important sounding board for us to classify developments, compare perspectives and uncover strategic issues together.

What needs to be done now: actively plan your own path and define goals, create realistic scenarios and develop an individual strategy that holds the market, the business and the future together. Contact us to find out how we can support you!