Sustainable horticulture requires clear concepts, the courage to embrace change, and a good understanding of markets, social expectations, and one's own expectations. In conversation with TASPO editor Yvonne Stock, the following key topics were discussed:

• Strategic rethinking: Why companies now need to ‘rethink their approach’.
• Unique selling points: How to sharpen your profile against the competition.
• Exploiting synergies: The power of cooperation partners in marketing.

Worth listening to for anyone interested in horticulture, agriculture, transformation and sustainable business models. Click here for the episode!

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