Sales of flowers and plants are not a sure-fire success – yet, as a manager in the horticultural sector, one should not bury one’s head in the sand and give up hope. There are plenty of opportunities, precisely because horticulture is on the cusp of its next phase of development. Flowers and plants can be thought of in more practical terms, generating even greater consumer demand. Andreas Löbke spoke on this topic at the General Assembly of the Fédération Horticole Luxembourgeoise on 9 March 2026 in Strassen.

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